Performance Media Buyer / Media Buying Team Leader

  • Confidential
  • Cairo, Egypt
  • 1 month ago

Company Overview:
We area leading company specializing in beauty and wellness products, offering a unique combination of high-quality hair care, weight management, and skincare solutions. We’re expanding and looking for a talented Senior Media Buyer or Media Buying Team Leader to take charge of large-scale performance marketing campaigns and drive exceptional results.

Job Description:
We are seeking an experienced Senior Media Buyer or Media Buying Team Leader with a strong background in performance marketing. The ideal candidate will have experience managing high-budget campaigns, expertise in pixel tracking, conversion optimization, and a proven ability to hit targets. You will be responsible for leading the media buying strategy, managing a team, and optimizing campaigns to maximize ROI.

 

Key Responsibilities:

  • Lead and manage a team of media buyers to ensure performance goals are met.
  • Develop and execute large-scale paid media campaigns across various platforms (Facebook, Instagram, Google, etc.).
  • Optimize campaigns for conversions, ROAS, and other key metrics.
  • Set up and manage pixel tracking and ensure accurate conversion reporting.
  • Analyze data, provide insights, and adjust strategies to improve campaign performance.
  • Oversee budget allocation and ensure efficient spending across campaigns.
  • Stay up to date with the latest trends in digital marketing and performance advertising.

Requirements:

  • Minimum of 3 years of experience in media buying, with a focus on performance marketing.
  • Proven success in managing large campaigns and hitting conversion and revenue targets.
  • Expertise in setting up and optimizing pixels and tracking conversions.
  • Strong analytical skills with the ability to use data to inform decisions.
  • Excellent understanding of major ad platforms and tools (Facebook Ads, Google Ads, etc.).
  • Experience in managing and mentoring a media buying team.
  • Strong project management skills and the ability to handle multiple campaigns simultaneously.

Compensation:
High commission structure in USD, with significant earning potential based on performance.